Warner Bros. Discovery Sports Europe will oversee the promotion and distribution for the Golden Trail World Series circuit as part of a multi-year partnership
The stunning Valle di Ledro, in Garda, Trentino (Italy) will host the2025 Golden Trail World Series Grand Finale
16 April 2025 - The future of the Golden Trail World Series starts now! Just days before the 2025 season kicks off in Kobe, Japan, Salomon and Warner Bros. Discovery (WBD) Sports came together on the iconic Champs-Élysées in Paris to unveil a game-changing,multi-yearpartnership designed to elevate the Golden Trail World Series (GTWS) to new heights.Through this collaboration, WBD Sports Europe will lead the production, international distribution, and localized broadcasting of the GTWS races across multiple markets. In addition, the partnership will drive the promotion of the series across digital media platforms, helping to grow a global audience of sports fans. WBD Sports will also support the international marketing of the series to attract new partners and sponsors and help trail running break ground in new and emerging markets.
The GTWS offers a highly entertaining, TV-ready format with each event lasting around two hours, featuring steep climbs and technical descents as well as a “flower” course layout that allows spectators to see more of the race and better engage with the athletes.
Live and on-demand coverage of the series will be delivered to the widest possible audience, reaching more than 100 countries across five continents via WBD’s premium linear channels, including Eurosport (Europe) and TNT Sports (UK &Ireland) as well as streaming platforms Max/HBO Max and discovery+. This will be further amplified by an extensive network of broadcast partners,including free-to-air channels and OTT platforms.
Beyond traditional broadcast, free video content, news and storytelling will be accessible through its far-reaching social media and digital news platforms such as Eurosport.com and TNTSports.co.uk.
“Salomon is one of the most successful, most-recognizable and growing sports brands,” shares Patrick Maitrot, Head of International Sales & Partnership at WBD Sports Europe. “We are excited to launch our new 360-degree collaboration and look forward to working with an innovative partner in Salomon to expand trail running into new markets. We believe in the growth potential of the product alongside the sporting format for the Golden Trail World Series, which is recognized as the flagship event on the global trail running calendar. We are confident that our combined sports and storytelling expertise coupled with WBD’s production capabilities, unmatched global scale and proven track record of elevating sports, will support the continued growth of trail running through greater international exposure than ever before.”
“Since the early 2000s, Salomon’s running products and international athletes have contributed to the international growth of trail running – now a world-renowned sport and drawing thousands of runners to each race. Salomon brought the GTWS to live television for the first time ever in 2023 with Eurosport, which was a milestone for the sport,” shares Scott Mellin, Salomon Global Chief Brand Officer. “The GTWS is a highly entertaining, TV-ready format with races lasting around 2 hours, featuring steep climbs and technical descents as well as a “flower” format that allows spectators to see more of the race and better engage with the athletes. We have found the perfect partner in WBD, one of the largest and long-lasting sport broadcasters in the world, and we are confident that together we can shape the future of this sport worldwide.”
2025 GRAND FINALE REVEALED!
The 2025 Golden Trail World Series calendar already boasts eight spectacular trailraces :Kobe Trail – April 19, JapanGreat Wall Race – April 26, ChinaGolfo dell’Isola Race – May 17, ItalyZegama-Aizkorri – May 25, SpainBroken Arrow Skyrace – June 22, USATepec Trail – June 29, marking the GTWS debut in Mexico!Pitz Alpine Glacier Trail – August 2, AustriaSierre-Zinal – August 9, Switzerland
This week, the final piece of the 2025 puzzle has been revealed: the 2025 GTWS Grand Finale will take place in October in the breathtaking Ledro Valley, nestled in Italy’s Trentino region near Lake Garda. Surrounded by dramatic peaks rising over 2,000 metres and part of a UNESCO Biosphere Reserve, the valley offers a natural setting of forests and meadows surrounding the crystal-clear waters of Lake Ledro — the perfect stage to bringthe 2025 season to a close.
NEW VISUAL IDENTITY AND CSR PROGRAM
Following the work done over the past 5 years, the future of the GTWS also unveils a new CSR program which includes a new open-source “My Event Impact” tool, developed in partnership with Protect OurWinters, AirCoop and key races to assess the impact of events before theirselection and track their progress once part of the circuit.
This CSR program,which will be fully unveiled at this year’s Grand Finale, also relies on advocating for more responsible sport and championing diversity and inclusion.
In addition, to support the growth and evolution of the GTWS, Salomon has worked with Project Standard to create a new visual identity for the series. It uses a modified Salomon font, creating a bold, impactful visual with high contrast, inspired by the high intensity GTWS races.
For more information on the GTWS, please visit www.goldentrailseries.com
